SUSTAINABLE REUSABLE CUP SYSTEMS FOR EVENTS & VENUES SUSTAINABLE REUSABLE CUP SYSTEMS FOR EVENTS & VENUES SUSTAINABLE REUSABLE CUP SYSTEMS FOR EVENTS & VENUES SUSTAINABLE REUSABLE CUP SYSTEMS FOR EVENTS & VENUES SUSTAINABLE REUSABLE CUP SYSTEMS FOR EVENTS & VENUES SUSTAINABLE REUSABLE CUP SYSTEMS FOR EVENTS & VENUES
bettercup reusable cups and reuse systems australia logo
Request a Quote

Case Studies

case studies in reuse. Real stories. Real impact

Explore how various organisations across Australia and New Zealand are making reuse work — from major festivals and stadiums to councils and markets. Each case study shows what’s possible with the right system in place.

Want your event or venue to be featured in a reuse case study? Get in touch at hello@bettercup.com.au.

CASE STUDY: Australian Open 2026

Profile:

  • Event type:Australia’s largest sporting event, attracting 1.1m attendees.
  • Duration:3 weeks with 16 days of washing reusables.

Key points:

  • Australian Open trials off site washing for the first time, combining on site coordination, reusables collections and vendor liaison with high volume, daily washing at bettercup’s reusables washing facility
  • Off site washing projected to manage 750,000+ cups, matching volume of Wimbledon
Read More

CASE STUDY: Moomba 2026

Profile:

  • Event type:Community festival and Carnivalesque event.
  • Duration:4 days.

Key points:

  • Moomba Festival welcomed more than 1 million attendees and achieved record reusable dish return rates of 84%, with over 28,000 meals served and 9,000 dishes washed.
  • Over 465 kg of single-use waste was eliminated from landfill.
Read More

Fringe World 2025 Case Study

Profile:

  • Event type:Festival.
  • Duration:5 weeks
  • Drinks sold:46,456 drinks

Key points:

  • Fringe World achieved an overall return rate of 84.7%. This exceeds the 70 to 80% industry benchmark for similar scale reusable cup systems
  • By replacing single-use plastic cups with a structured reuse system, Fringe World made a measurable impact on waste reduction, saving 372 kg of waste, all while maintaining a seamless patron experience
Read More