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bettercup reusable cups used at festivals and events Case Study: Little Food Market 2025 little food market

Case Study: Little Food Market 2025

Eliminating single-use cups at a multi-day food & drink tasting event.

The Little Food Market is a three-day event held each July at the Royal Exhibition Building in Melbourne. It began in 2024 and showcases over 200 food and drink makers from across Australia and New Zealand. The event attracts 30,000 visitors and has a mix of pre-purchased and on-the-day ticket sales.

In 2025, the reuse system was structured around a simple, non-deposit return model. Reusable stemless wine cups were distributed to patrons at entry, with no upfront fee or deposit required.

At the end of the event, the Little Food Market demonstrated that scalable reuse systems can deliver strong environmental outcomes and cost efficiencies without compromising the patron experience.

Summary results of Little Food Market 2025

return rate
0 %
drinks sold
0
waste eliminated
0 kg

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bettercup reusable cups used at festivals and events Case Study: Little Food Market 2025 OBJECTS

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Three reusable cups with bettercup custom printed brandingheld by a man and a woman at a festival in Australia.