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bettercup reusable cups used at festivals and events Case Study: Vivid Live 2024 (Sydney Opera House)​ SOH Trial Vivid Live

Case Study: Vivid Live 2024 (Sydney Opera House)​

How the Sydney Opera House achieved impressive trials results in reducing single-use cup waste during Vivid Live 2024, paving the way for sustainable event practices.

The Sydney Opera House (SOH) partnered with Bettercup to trial a reusable cup system during selected events at Vivid LIVE in May 2024.

The key driverbehind this initiative is to reduce the environmental impact of single-use cup waste, aligning with the Sydney Opera House's broader sustainability and Environmental, Social and Governance (ESG) commitments.

Overall, the reusable cup trial yielded exceptional results, setting a new benchmark for the Sydney Opera House.

The trial demonstrated high return rates, significant reduction in single-use waste, and overwhelmingly positive feedback from patrons. These outcomes underscore the potential for ongoing implementation of a reusable cup system and set a strong precedent for future sustainability and reusable cup initiatives

Summary results of Vivid Live 2024

return rate
0 %
waste eliminated
0 kg
saved by switching to reusable cups
$ 0

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bettercup reusable cups used at festivals and events Case Study: Vivid Live 2024 (Sydney Opera House)​ OBJECTS

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Three reusable cups with bettercup custom printed brandingheld by a man and a woman at a festival in Australia.