SUSTAINABLE REUSABLE CUP SYSTEMS FOR EVENTS & VENUES SUSTAINABLE REUSABLE CUP SYSTEMS FOR EVENTS & VENUES SUSTAINABLE REUSABLE CUP SYSTEMS FOR EVENTS & VENUES SUSTAINABLE REUSABLE CUP SYSTEMS FOR EVENTS & VENUES SUSTAINABLE REUSABLE CUP SYSTEMS FOR EVENTS & VENUES SUSTAINABLE REUSABLE CUP SYSTEMS FOR EVENTS & VENUES
bettercup reusable cups used at festivals and events Case Study: FillGood 2025 fillgood cup at sky stadium

Case Study: FillGood 2025

Transforming Wellington’s events through reuse.

FillGood is a ground-breaking initiative based in Wellington, New Zealand, aimed at eliminating single-use waste at events through a city-wide reuse system. With a vision for regional expansion, FillGood provides a scalable solution to reduce event waste, improve resource efficiency, and normalise reuse behaviours.​

Bettercup has played a pivotal role in the inception and success of FillGood.​

As the facilitator of the foundational workshop in 2021, Bettercup's co-founder Christie Kamphuis brought together key stakeholders including Wellington City Council, Venues Wellington, Reuse Aotearoa, and Sustainability Trust to establish a shared vision for a city-wide reuse system.

Results of FillGood Reuse System

single-use items avoided
0
events supported
0
patrons engaged
0

Want to dig into the detail? Get the full case study below.

bettercup reusable cups used at festivals and events Case Study: FillGood 2025 OBJECTS

Read more case studies

Start Your Reuse Journey

Three reusable cups with bettercup custom printed brandingheld by a man and a woman at a festival in Australia.