about us.
Bettercup is a female-founded, award-winning, purpose-led enterprise founded in Melbourne and launched in 2018.
As Australia’s most trusted reusable cup and reuse system supplier for major events and venues, Bettercup has cemented a place within the industry with an authentic reputation.
We are dedicated to creating smart and scalable environmental solutions for events that reduce unnecessary single-use waste at the source.
We’re on a mission to eliminate single-use cup waste from events and venues by implementing reuse successfully.
meet the cup squad.
Co-founder +
Chief Executive Officer
Sam
Introducing Sam, the unstoppable Co-Founder and CEO of Bettercup!
Sam is the driving force behind Bettercup’s smooth operations, overseeing financials, logistics, and day-to-day systems with precision. With a talent for problem-solving and a laser focus on practicality, Sam ensures that Bettercup stays efficient, scalable, and impactful at every step.
Transitioning from hospitality to project management, Sam now channels her passion into eliminating waste in events and venues nationwide. Her dream event? A multi-day adventure in a far-flung city filled with incredible food, music, and plenty of hidden secrets to uncover.
Christie
Co-founder +
Director of Brand & Impact
Meet Christie, Co-Founder of Bettercup and the ultimate champion of circular economy solutions.
Christie’s expertise lies in big-picture thinking, creating impactful reuse systems, and managing special projects that achieve bold sustainability goals. She also leads Bettercup’s strategic partnerships locally and internationally, uniting all sorts of stakeholders around shared visions for change.
Her dream event? A remote, beachy escape with secret stages, puzzles to solve, costume changes for every vibe, and hidden treasures to discover—all shared with her favorite people.
Rachel
General Manager
Say hello to Rachel, our powerhouse General Manager!
With a career that reads like a startup adventure novel, Rachel has tackled challenges across a range of industries including digital content, e-commerce, product businesses, health tech, and property.
At Bettercup, Rachel keeps everything running smoothly, from optimising operations to building strong relationships with customers and partners, she ensures our systems and collaborations are as impactful as our mission. Her focus on efficiency and innovation helps Bettercup grow while staying true to its sustainable values.
Rachel’s dream event? A forest fiesta with local DJs, great food, and sunshine—an unforgettable mix of fun and connection.
Danielle
Customer Coordinator
Meet Danzo, our amazing Customer Coordinator and probably the first person you’ll chat with when you reach out to Bettercup.
Danzo is a pro at getting everything organised and making sure our customers have a seamless experience from start to finish.
With a background in event management and executive support, Danzo brings an incredible ability to juggle logistics and keep things running smoothly. Outside of Bettercup, you’ll find her running her own sustainable apparel brand or hitting up local markets during summer.
Her dream event? A bush doof with her closest friends, dancing non-stop, sampling every food truck, and soaking up epic sunsets.
Brendan
Warehouse Operations Manager
Say hi to Brendan, our logistics mastermind and the backbone of Bettercup’s VIC washing hub!
Brendan ensures every reusable item gets to its destination on time, cleaned, and ready to shine. His expertise in systems and operations keeps things running smoothly, ensuring Bettercup stays on track behind the scenes.
Drawing from his experience managing major construction projects, Brendan is no stranger to problem-solving under pressure—an invaluable skill when managing the tight timelines of events and manufacturing. A stickler for detail, he’s our go-to guy for maintaining the exceptional quality and customer service that bettercup is known for.
His dream event? A relaxed festival with funky tunes, delicious eats, and a board game or two for some late-night fun.
Admin & Marketing Coordinator
Andrea
Meet Andrea, our Marketing Coordinator.
Andrea's interests span from sustainability and creativity to business and social advocacy, which has led her to dip a toe into a variety of work, including ecommerce management, freelance creative projects, environmental research, and now marketing. Despite being early in her career, Andrea brings an enthusiastic and 'will give anything a go approach' to everything she does. She is deeply committed to making the world a better place, not just for humans but for our animal friends as well which is why she decided to be part of the Bettercup team!
When she’s not championing green causes, you’ll find Andrea tucked away in a bookstore, getting lost in the pages of her latest read. Andrea’s dream hangout? A laid-back evening under the stars, vibing to pop, jazz, and country blues with her besties, sipping on some delicious beverages.
Want to join the cup squad?
Send us your details here.
At Bettercup, our values are more than just ideals—they’re the foundation of everything we do. They shape who we are, how we work, and how we interact with you.
Why they matter:
They Define Our Culture: Our values influence our teamwork and customer relationships, ensuring we're always striving to be our best.
They Drive Our Decisions: Every choice we make is guided by our commitment to sustainability and integrity.
They Attract the Right People: As we grow, our values help us bring on board the right individuals who are eager to contribute and fit well with our ethos.
Together, we’re building a future where every action and decision helps us and our planet thrive.
our values.
our story.
Founded by two friends who became increasingly conscious of the economic, social and environmental impacts of what they consume.
Christie and Sam met over 17 years ago on a dance floor and have been friends ever since; bonding over things such as op-shopping, escape room challenges and cruelty-free beauty products.
As regular event and festival goers, the large volumes of unnecessary waste didn’t go unnoticed, or the fact that certain types of waste such as single-use cups could realistically be preventable. This led to the thought, “There must be a better way!” and after researching alternatives and designing the necessary systems to support reuse, the decision was made to create bettercup.
Lovers of all things music, hospitality and entertainment related, we are united in our belief that there is an opportunity to create positive environmental change to events and venues in a way that educates a diverse range of audiences about sustainable behaviour and improves the event experience for organisers and attendees alike.
find out why bettercup is Australia’s most trusted reuse system.