These results would not have been possible without the guidance and support from Christie, Sam and the rest of the Bettercup team. They are outstanding collaborators and true experts in their field.
We don’t just supply reusable products — we deliver the systems, expertise, and support to make reuse work in the real world.
That’s why we’re the trusted partner for councils, events, venues, and organisations across Australia and New Zealand.
These results would not have been possible without the guidance and support from Christie, Sam and the rest of the Bettercup team. They are outstanding collaborators and true experts in their field.
Running reuse systems at scale is a major logistical feat and GMA have experienced first hand the support and results that Bettercup is able to achieve through their reusable cup product and systems that they provide to event customers. Bettercup has a great reputation within the industry and proved they have the integrity, capacity, communication and technical skills required to help more events switch from single-use to reuse.
We look forward to refining our reusable cup model each year, and know that bettercup will be the experts in our corner.
Our end-to-end solutions cover everything — early planning, logistics, infrastructure, return management, and impact tracking. We don’t guess. We deliver.
We’re the reuse partner of choice for leading councils, venues, and events across Australia and New Zealand. Why? Because we’re consistent, reliable, and we deliver what we say we will — every time.
We prioritise local manufacturing with full transparency across our supply chain. Our tumblers, tasters and dishes are made and printed right here in Australia — reducing lead times, supporting local industry, and ensuring quality.
You’ll hear back from us within 24 hours. If something goes wrong, we don’t wait — we fix it. Fast. Can’t deliver custom stock? We’ll offer rentals. Need help mid-event? We’re there. Our team keeps things moving with minimal disruption.
Our people bring energy, clarity, and care to every project. We don’t let customers stumble into reuse unprepared. We assess your readiness, design smart systems, and guide the rollout so it runs smoothly — and keeps running. That’s how we help avoid costly mistakes and set you up for long-term success.
We’re regularly sought out by other providers, including international reuse companies, to share insights and support new initiatives. Others look to us because we’ve proven what’s possible and our systems are seen as a benchmark for successful reuse delivery.
Plastic is omnipresent in our daily lives, offering unmatched functionality at a low cost. However, the prevalent single-use nature of plastic overlooks the potential for reuse, resulting in lost value and environmental drawbacks.
Transitioning to reusable products, like our bettercup cups is a crucial step in the circular economy revolution. These durable cups not only minimise waste at the source but also support a shift in environmental consciousness. When no longer usable, they can be recycled into various creations, embodying a circular approach that reduces both financial and environmental costs.Plastic is omnipresent in our daily lives, offering unmatched functionality at a low cost. However, the prevalent single-use nature of plastic overlooks the potential for reuse, resulting in lost value and environmental drawbacks.
Transitioning to reusable products, like our bettercup cups is a crucial step in the circular economy revolution. These durable cups not only minimise waste at the source but also support a shift in environmental consciousness. When no longer usable, they can be recycled into various creations, embodying a circular approach that reduces both financial and environmental costs.
Bettercup provides customisable and cost-effective reusable solutions for events and venues of all sizes.
Whether you need an eco cup, music festival cup, or a reusable promotional cup, choose bettercup for a sustainable alternative to the traditional plastic cup.
Check out bettercup in the spotlight on our awards & media page