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The Reuse Plan

How To Make Reusables Work at Scale: The Reuse Plan

Most organisations want to switch from single-use to reusables. 

Many major events, stadiums and complex venues stay stuck in the planning phase: multiple stakeholders with different goals and opinions, unclear responsibilities and no path forward.

If you are ready to make reusables a reality, a tailored Reuse Plan will provide the clarity you need. 

Move from endless conversations about reuse to a clear, actionable roadmap your whole team can get behind. 

Book your complimentary 30 minute Qualifying Session to see if The Reuse Plan is right for you.
In just 30 minutes, we will talk through your events and operations and work out if the Reuse Plan will help your team.  If it’s not the right fit, we’ll point you to resources that can help. Either way, you’ll leave with actionable next steps.
Stack of Cups in Roundbays Marathon.webp

the reuse plan has helped

People cheering with custom stemless bettercup in hand at Australian Open 2026

major sporting events

Event bar serving cocktails in custom stemless bettercup at Melbourne Fashion Week

councils & government

Close-up of custom stemless bettercup with drink at the Sydney Opera House event

complex venues

Aerial view of Marvel Stadium

stadiums & arenas

you know reuse makes sense, so why hasn't it happened yet?

The environmental case is clear. The public expects it. The cost savings are evident. Your sustainability reporting demands it.

But month after month, reuse stays stuck in the “someday” pile.

the challenges with reuse

Can each stakeholder’s objectives be met?

How do we handle washing and logistics across our event?

Will this work with our existing operations?

Who’s responsible when products go missing?

Who owns the upfront investment?

How do we test reusables to build the business case?

break the cycle: the reuse plan gives you answers, not more questions

One size doesn’t fit all when making reusables work at scale.

The Reuse Plan is tailored to your organisation’s unique challenges and operational constraints. 

We bring the right stakeholders together and help you work through the decisions that turn reuse from a good idea into something that actually runs, day after day, event after even

who the reuse plan is for

The Reuse Plan is designed for venue managers and event operators who are dedicated to making reuse happen, but can’t seem to make it a reality.

Waste reduction is a priority

You're committed to eliminating single-use waste, not just ticking a box.

This isn't a one-time thing

You need reuse to work across multiple ongoing events, not just a single activation.

You have multiple stakeholders

Your operations involve several internal teams (ops, procurement, sustainability, F&B) and external vendors, waste management and cleaning contractors.

Long-term thinking

You understand that decisions made now will shape how reuse runs for years to come.

You need budget confidence

Before committing significant resources, you need a clear, workable path forward.

You want to get it right from the start

You know that setting up reuse properly saves money and operational headaches down the line.

If you’re nodding along, let’s talk

what the reuse plan achieves

budget clarity

A practical, customised plan showing exactly how reuse will work in your environment, day to day.

operational confidence

Practical ways for managing cost, operations, and patron experience over time.

defined ownership

Decisions made on who pays for products, washing, logistics, and losses. No more budget meetings that go in circles.

consistency across events

A repeatable, scalable approach to reuse that works across your events.

clear next steps

You'll know exactly what to do next to make reuse a reality.

VIDEO: See bettercup’s co-founder Christie explain the Reuse Plan

how the reuse plan works

We tailor every Reuse Plan according to your unique requirements, starting with a free 30-minute Qualifying Session. Each stage is optional and tailored to your requirements. Outcomes will be informed by your environmental goals, stakeholder constraints and operational model.

1

30-minute Reuse Qualifying Session (FREE)

We will talk through your history with reuse, your goals, operations, and unique challenges. We will identify any immediate wins and whether a Reuse Plan will achieve your goals.

If the Reuse Plan is not the right fit, we will provide you with free resources and referrals to ensure your success:

2

Reuse Workshop

Bettercup will lead a workshop with key stakeholders to work through how reuse would operate in your environment. The session will focus on practical considerations, constraints and interdependencies across teams, and will surface the key challenges that need to be addressed to move forward.

3

Reuse Roadmap

Bettercup will map current event operations and identify where reuse would need to integrate across teams and operators. Funding responsibilities will be worked through in detail, including products, washing, logistics and losses. Roles and responsibilities across internal teams and external partners will be clarified to support consistent delivery.

4

Reuse Trial at Your Event or Venue

Bettercup will design and support a practical reusables trial, including defining scope, metrics, responsibilities and decision points. The trial will test the reuse system under real operating conditions.

5

Ongoing Implementation Plan + Rollout Support

Building on the trial outcomes, Bettercup will support the development of a long-term implementation plan. This includes embedding reuse into existing operations and supporting teams as reuse scales across events or venues.

Get Started Today

Book your 30 Minute Reuse Qualifying Session (FREE) with bettercup’s co-founder, Christie Kamphuis.

Circle cropped profile photo of Bettercup's cofounder Christie Kamphuis, author of the article

working with bettercup - an expert in your corner

Our team are experts at delivering reuse systems. 

We haven’t just read about reuse, we have designed and implemented reuse systems across every sort of stadium, event and venue. 

venues and events worked at.
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kgs of waste saved.
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million cups.
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From major sporting events, marathons, and stadiums to iconic music venues, multi-day festivals, and conferences, we’ve seen it all – what works and what doesn’t.

Even in the most determined organisations, we know what questions stop projects in their tracks because we’ve seen and solved them before. 

In complex environments, having the right plan is instrumental to reuse success.

excellent patron experience

fast speed of service

high return rates

minimal operational impact

ready to move forward?

We’ll talk through your events and operations and what has been stopping your organisation from implementing reusables once and for all. 

There’s nothing to lose: if this isn’t the right fit, we’ll share a few pointers and useful resources to help you move forward.

Let’s have a quick conversation to see if The Reuse Plan is right for you!

Questions before getting started?

Give us a call on 1800 881 888 or email hello@bettercup.com.au